Problem: ADCI has been using the same design and logo for over 40 years, which has become outdated and mundane. They needed a more modern look across all aspects of their marketing efforts. This new look needed to fit in with the fast growing commercial diving industry. Since there name has been involved in the industry for so long it was important to keep certain existing brand elements and add fresh new ideas.

Solution: The team at BrightBox was able to keep their key elements and incorporate a modern twist to their website, brochures and all marketing collateral. This has allowed ADCI to regain their members' attention as well as those in the industry. This bold new look has allowed them to continue to build their reputation and add value to the name that the organization has built over the last four decades.