Problem: eSeis, Inc. is a service provider in the oil and gas industry that has been in business since 2000. Although their existing brand was successful, they had been using the same look for their marketing materials for several years and felt as though people were not paying as much attention. They wanted to refresh their look to meet the current industry perspective and the company's new product development. Because there was a lot of brand equity built into the eSeis logo, the challenge was to keep certain existing brand elements for consistency, but give it a new fresh look.

Solution: The team at BrightBox was able to take key elements from the existing collateral and logo and carry it into fresh look while maintaining consistency through all of the company's marketing collateral. By reincorporating the original logo with a fresh new look and feel of the website, brochures, business cards and other marketing tools eSeis has been able to keep their logo and grab the attention of clients with a bold new look to the industry.