Problem: Jack Prewitt and Associates has been in business for over 30 years, and although they have become very successful and a leading name in the industry, they fell short of showing the size of their organization and the generations of support staff that are as dedicated as the founder himself. With this, they wanted to refresh their look and showcase the value and excitement that the new generation of business aviation experts brings to the table.

Solution: The BrightBox team was able to take the existing logo and update the look and feel of the company by creating a new identity package including website, business cards, brochures, and other marketing efforts Jack Prewitt uses to send out their message and company information. This allowed the company to take on a fresh new look in the market place while maintaining the equity they had in their original logo.