Problem: Located in Shiner, TX, Ranch Hand Truck Accessories is one of the leading truck accessory manufacturers in the nation. However the brand was too restricted to one specific audience, and was looking for a broader appeal. Ranch Hand needed to show the country they weren't manufacturing and selling truck parts strictly to the Southern U.S.

Solution: The team at BrightBox created a fresh new color palette for a stronger and more professional overall brand image, along with creating a revitalized logo with a more universal appeal. This image overhaul was translated into a brand new website, dealer catalog, brochures and much more. Perhaps the most exciting project was a video showcasing just how impressive Ranch Hand's products and facilities really all, with all video work done in-house. The result was an overall more appealing brand and image to match the company's growth and success.