Problem: Riazul was launching a new premium tequila and needed to create an image to match the smooth sophisticated taste of their new product. They needed the right design and logo to not only attract distributors but also move the tequila off the shelves once it hit stores and bars.

Solution: The BrightBox team designed a look that allowed Riazul to attract a reputable distributor who delivered the product through the right channels. To sell distributors and entice customers, a distinctive website and marketing materials were created that elevated the product above its competition. Both were so successful that not only did Riazul Premium Tequila secure one of the industry's leading distributors; the product was featured at the prestigious New York Fashion Week.