Problem: Select Energy Group is a parent company of several subsidiary oil and gas service companies. As a holding company offering support and solutions for their client's needs they need to make sure the Select corporate logo is not lost in translation of the individual companies under their umbrella. The corporate logo needed to be connected to all aspects of each company and convey a consistent overall identity.

Solution: The BrightBox team has provided logo treatments incorporating the individual company logos with the overall Select brand identity. This has also involved creating websites for each company and a corporate website for Select. In doing this and providing overall identity suite tools, the brand identity is stronger, more cohesive and reflects the overall vision of Select Energy Group.